Provendry launches AI feed-mill system for small operators

Roxstar Labs launched Provendry on Nov. 9, 2026, offering unlimited users with no license fee and a seven-day trial. The Carrollton, Ohio company estimates software for large feed plants can cost $10,000 to $30,000 for the initial license alone. Roxstar says those initial and recurring costs have kept most independent mills out.

What does Provendry actually do?

Provendry links ingredients, formulas, orders, feed tags, deliveries, invoices and payments for independent and family-run feed mills in the United States and Canada. AI reads and writes tickets, receipts, specification sheets and plain-language summaries, while software logic handles costing, formulation, inventory and billing. A mill employee checks each result before posting, and mills can decline AI features.

At many small mills, a few people take orders, cost formulas, print tags, schedule trucks, chase payments and enter month-end books using spreadsheets, calculators and paper.

Founder Shawn Pennington said a request from someone close to him—to formulate custom feeds by hand—grew from a simple calculator into software, one operating problem at a time.

Pennington said: “A small mill doesn't need another program to babysit. It needs a few more hands, and most can't hire them.” Roxstar disclosed no labor, time or error benchmark, so the promised capacity gain remains unmeasured.

The central promise is fewer handoffs in routine paperwork; Roxstar offers no measured margin gain or feed-performance result.

How does it move a feed order from receipt to invoice?

• Ingredients may come from suppliers, be produced by the mill, or remain in a farm's grain bank. After a delivery, an employee photographs the ticket; AI reads and matches it. A person checks the match before one tap updates inventory and cost.
• A new cost is averaged with stock on hand, and dependent prices update automatically. The engine finds the least-cost mix meeting nutrient targets or nudges mill ratios into spec, showing cost per ton and margin. A photographed supplier specification sheet supplies a new ingredient's nutrient analysis.
• AI compares formula versions and explains changes to nutrients and cost. Each order becomes a mix sheet with scale weights, a feed tag, delivery ticket and invoice, then syncs to QuickBooks Online. Stock falls as feed is made, with a shortage warning.
• Grain drawn from a farm's banked grain is credited on the invoice. State tonnage totals build from delivered loads, with due-date reminders. For Canadian mills, AI writes French text on bilingual CFIA feed tags. A built-in assistant answers how-to questions day or night.

AI features require a mill's agreement; the non-AI functions still work without them.

Together, these tools connect input costs to feed pricing and farm invoices, but the announcement offers no measured margin gain.

How do workers and farms use it?

Provendry runs in a browser and native iPhone and Android apps. Floor workers see production boards, mixer batches, work orders and feed tags. Drivers see loads and related orders; delivery screens work without a signal. Printing work orders is optional.

Users see only job information; drivers cannot view prices, formulas or billing. Farms use a portal in the apps or on a computer to order feed, track orders, view invoices and pay.

Roxstar says the portal reduces calls and payment chasing, but reports no call volume, labor hours or error comparison.

Was it tested with mills?

Before launch, unnamed independent mills in the U.S. and Canada were already using Provendry, according to Roxstar. The company says adoption has spread one mill at a time and customer requests shaped features. Because Roxstar develops the system in-house, it says workflow changes often arrive the same day.

The announcement names no mill, farm, cooperative or supplier and gives no customer count, testing period or performance comparison. The pre-launch use claim therefore has no checkable case study.

Operating users exist, but their number and results remain unstated.

What does it cost, and can buyers leave?

Roxstar says the price is published on its website, so buyers need neither a quote request nor a sales call. Every feature and unlimited users are included, with no license fee, per-seat charge or contract. The announcement gives no monthly or annual price, leaving its comparison with other systems incomplete.

Optional add-ons carry upfront prices for data migration, online-payment setup and on-site training. Roxstar presents setup as self-service with no consultants or required training. It says no mill has needed training, using texts, phone calls or video calls; some started alone. The paid option remains available.

Provendry shows profit by formula and customer before month-end, helping owners spot loads that do not pay. It sends same-day invoices with a Pay link for card or bank transfer to the mill's account; payments post automatically. Roxstar says it takes no cut.

Included tools also cover:

• Standing orders and contract pricing.
• AAFCO and CFIA feed tags.
• Medicated-feed and veterinary feed directive records.
• Forward and backward lot tracing.
• Multi-stop delivery loads.
• Unlimited users.

Mills can cancel at any time and export customers, formulas, orders, invoices and payments as spreadsheet files with one click. Pennington said: “There's no bait and switch. You know what you're getting and what it costs. If it's not for you, cancel and take your data with you.”

The terms remove seat-based licensing and long-term commitments, but the missing price and unnamed results leave the value claim unproved.

What evidence is available now?

Provendry is available through provendry.com with a seven-day trial on a fully loaded sample mill. No savings, adoption total or named customer outcome appears in the launch material. The next proof point: whether paying mills disclose what the system saves after the trial.